Launched in 2022 and created by master perfumer Francis Kurkdjian, 724 is a luminous, modern fragrance designed for both women and men. Inspired by the rhythm of a city that never sleeps, it captures the feeling of clean energy, vertical architecture, and endless possibility—24/7.

The fragrance opens with sparkling aldehydes and bright Calabrian bergamot, creating a crisp, airy freshness that feels almost weightless. At its heart, a refined floral blend of Egyptian jasmine, mock orange, and sweet pea adds soft radiance and elegance without overwhelming the composition.

The base settles into smooth white musk and creamy sandalwood, leaving a polished, skin-like trail that feels both comforting and contemporary.

Effortlessly fresh yet subtly sophisticated, 724 is the perfect everyday signature—clean, vibrant, and endlessly wearable.